Programming

Custom strength training programs

Hurt & Co offers custom strength training programming designed around your goals, experience level, and available equipment. Each plan is delivered digitally through the My Strength Book app, making it easy to follow expert-led workouts at home or in the gym, on your schedule.

Personalized workout programming built for your schedule

After getting started, your workouts are delivered directly through the My Strength Book programming app. Each session includes clear instructions, video demonstrations, and built-in tracking so you always know what to do and how you’re progressing. This approach combines the structure of professional coaching with the flexibility of training independently.

How our online strength programming works

  • Weekly workouts laid out clearly, exercise by exercise
  • Video demonstrations and written cues
  • Sets, reps, and progression guidance
  • Easy tracking so you can see your progress over time


You’ll always know what to do when you open the app—no guessing, no scrolling through old notes.

Programming options (4-week blocks)

Choose the schedule that fits your life and training goals:

  • 2 workouts per week (4 weeks) — $125
  • 3 workouts per week (4 weeks) — $175
  • 4 workouts per week (4 weeks) — $200

Each option includes fully customized programming for the full four weeks, delivered through the app.

Who this programming is designed for

This programming is ideal for individuals who want structured strength training without weekly in-person sessions. It’s a strong option for busy professionals, motivated beginners, and experienced lifters who want a clear plan without guesswork.

Start your custom strength training program

Get professional strength programming that fits your life. Purchase your plan today and start training with confidence using the My Strength Book app.


Each option includes fully customized programming for the full four weeks, delivered through the app.

Frequently asked questions

Is this in-person or online programming?

This is online strength training programming delivered through the My Strength Book app, allowing you to train on your own schedule.

Are the workouts personalized?

Yes. Each program is customized based on your goals, experience, and available equipment.

Do I need gym access?

No. Programs can be written for home workouts, gym workouts, or a combination of both.

How long is each program?

Programming is sold in 4-week blocks with options for 2, 3, or 4 workouts per week.

Contact us

For questions or assistance, contact our team at hello@hurtandco.com.